Film
The Secret of Selling the Negro
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
195421m
Documentary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Director
- Wayne A Langston
- Writer
- Helen A. Krupka
Questions
- Is The Secret of Selling the Negro free to watch?
- Not on Filmghar: we only play films and episodes that are in the public domain or that the owner has made free. We'll show it here as soon as it is free.
- Where can I watch The Secret of Selling the Negro in Pakistan?
- We couldn't find a streaming service carrying The Secret of Selling the Negro in Pakistan right now.
- Who is in the cast of The Secret of Selling the Negro?
- The Secret of Selling the Negro stars Robert Trout.
- What kind of film is The Secret of Selling the Negro?
- The Secret of Selling the Negro (1954) is a documentary film.
